In the contemporary fast-paced restaurant setting, customer satisfaction is based on proper communication. Digital menu board is one of the most powerful tools that a restaurant can utilize in order to show menu items. Owning a quick-service cafe or a full-service restaurant, an electronic menu board will assist you in making your operations more efficient and customer experience more enjoyable. However, merely possessing a digital menu is not sufficient, it is the way you will design and structure your content that can make a difference.
These are some practical suggestions on how to make your digital menu readable and understandable:
1. High Contrast Colors
Background and text contrast are very important in reading. As an example, the whites or yellow on a dark background (such as navy blue or black) is far easier to read at a distance than low contrast color schemes. Use a basic palette--two to three colors of text and highlights is perfect on digital menu boards.
2. Select Clear Fonts
Do not use too fancy fonts. Rather, use clean, sans-serif fonts such as Arial, Helvetica or Open Sans. The font should be big so that it can be read at least a few feet away. Bold fonts are larger than your item descriptions but small enough should be used to write the headings.
3. Reduce the Number of Items on a Screen
Do not overload your screens. An electronic menu board that is cluttered makes decision making by the customer difficult. Divide your content into logical categories: breakfast, beverages, combos, etc. and alternate them when necessary. This not only makes it easier to read but also makes important parts stand out.
4. Be Smart with Icons and Images
Pictures and icons will make your digital menu better, but only when used in the right amounts and in the right places. An image in the right place can lead a customer to the promoted products or dishes with high margins. Nevertheless, an excessive number of visuals can be confusing and delay the process of ordering.
5. Bestsellers and Highlight Promotions
Highlight particular items with highlight boxes, a splash of color, or mere animations. This is an excellent tactic when it comes to daily specials or menu items. All you need to do is to ensure that these highlights do not dominate the other contents.
6. Language should be Simple
Keep the names and descriptions short. Short phrases and bullet points are preferable to sentences. Jargon should also be avoided as customers do not usually have enough time to read and make decisions, particularly in fast-service environments, and the messaging should be kept simple.
7. Test and Adjust on the Basis of Feedback
Lastly, do not think your design is flawless. Observe the customers using your digital menu boards. Do they squint or take too much time to order? Obtain feedback and test modifications such as layout, font size, or screen timing and keep working to enhance the experience.
An electronic menu board that has been well-designed does not only assist customers in making faster decisions but also promotes the overall branding and efficiency of your restaurant. When you adhere to these readability best practices, your digital menu boards will be an asset that can help your team and your guests.
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